Content writing specifically directed towards a target audience has immense impact in driving traffic into your business than expected.
The 21st century distinguishes content writing services into multiple segments. Such categorization comes from a diversified approach of presenting information in the World Wide Web Consortium. Today, in addition to its utilization for commercial descriptive purposes, individuals have taken up writing as a means to communicate with their global audience. The main subdivisions of content writing services today include.
Article - A descriptive piece of text used by companies and organizations to enlighten users on a particular topic. It highly informative and detailed in nature.
Blog - A personal journal that is maintained by an individual or an organization and needs to be uploaded as and when required. Blogs indulge in an interactive tone with its readers.
Press Release – A brief news story from an organization’s PR manager outlining recent facts, sales figures, profit margins, new services, product releases, etc. as laid down by the officials.
Web Content – Visually descriptive & interactive content present on the web pages of every website that highlights the services and amenities provided by a venture.
SEO Content – Search Engine Optimized Content so that it can rank in Search engine result pages on some particular queries.
Research and Report Writing – This type of content needs strong research and analytical bent of mind to write.
Copywriting – Copywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Social Media Content – This type of content has to be the most compelling, engaging and viral in nature. Used for Social media Optimization and Social Media Marketing.
Business Writing – It includes Sales proposals, memos, official emails, manual writing and another form of writing which is used by organizations in B2B or B2C communication.
Landing Page - The pages on which Ads of your search engine like Google and Bing lands. Ads of social media platforms like Facebook, Instagram, LinkedIn and so on also lands on the landing page. Landing Page content writing plays an important role in generating leads. Through the landing page, show the audience the benefits of getting the service from you.
Direct Marketing Copy - These are pieces that speak directly to a business' audience. For example, newsletters, emails, and marketing funnels.